Limited-Time Invitation … Actionable ideas, techniques, and strategies you can use to attract better customers and make more sales…

Full Funnel Formula Logo

A Free, 3-Day Live Event From Shawn Twing and Aaron Gentzler

Tues April 23

1:00 pm Eastern

Offer and Funnel Essentials

Wed April 24

1:00 pm Eastern

Offer Models that Convert

Thurs April 25

1:00 pm Eastern

Build Your Ultimate Offer

Register Here!

*For a limited time, you’ll receive links to replays from each of the live sessions.

I take full credit for Aaron and Shawn working together… because I introduced them in 2019 at one of my super-elite Platinum Mastermind group meetings. They both struck me as rather brilliant, completely innovative marketing brainiacs who too often got in their own way… so I insisted they start calling each other weekly and use this mini-support system to stay utterly focused on the important stuff. And it’s paid off.

If you appreciate vast business savvy, coupled with intense passion for results and a no-B.S. attitude committed to turning dreams into unique success stories, these are the dudes to hook up with. In the mastermind, they were my “go to” guys when brainstorming critical marketing issues. Now they can be your secret weapons, too.

John Carlton

John Carlton

The most ripped off and respected consultant alive

I’ve known both Aaron and Shawn for years.

They are two of the finest people I know and — both in their own totally unique way — among the most talented and knowledgeable writers and marketers I know.

The thought of them actually teaming up to help people write and market better is simply mind-boggling. (Maverick geniuses usually prefer to work alone.)

It’s definitely a synergistic combination where 1 plus 1 equals a lot more than 2 — more like 5!

If they hold an event, get to it. If they put on a webinar, attend it. If they offer a course, buy it. If they hold a training, take it.

David Deutsch

David Deutsch

World-Renowned Direct Response Copywriter and Coach

Every so often in our industry amazing teachers drop in and blow us away with their stuff. It’s never because they choose to teach, but because they have to teach. Great copywriters are teachers by nature because copy is a teaching format.

What separates a decent training from a stellar one is a teacher who has done the gruelling (but gratifying) work of figuring out what actually works. Shawn Twing and Aaron Gentzler have each done (and continue to do) the work. And, so they teach — at the highest level.

Kevin Rogers

Kevin Rogers

Founder, Copy Chief

Full Funnel Formula Snapshot

What you GET:
Ideas, strategies, tips and insight, giving you the tools you need to make more sales more frequently, build better customer relationships, and provide thrilling fulfillment for a tribe of loyal buyers who’d run through a wall to buy from you again.
This is for you IF:
You’re a freelance or full-time marketer, copywriter, offer creator, a small business owner or solopreneur. If you’re responsible for conversion or control a marketing budget, this is for you. Newbie, experienced pro, mid-career grinder, curious beginner… all are welcome.
What this IS:
Two professionals with 40+ years of combined, street-level in-the-trenches experience doing a deep dive on what works now in an open, collaborative, no-holds-barred setting – helping YOU achieve greater success.
What this is NOT:
Theory, outdated thinking, chest-thumping self-congratulation, AI doom and gloom or hustle culture B.S.
How to PREPARE:
Bring the problems and roadblocks you face. Bring your hard questions. Nothing is out of bounds – there will be plenty of Q&A time in each session.

I don’t know many people who really ‘get’ marketing on a first-principles level like Shawn. Anyone can (and many do) talk about tactics and surface-level strategies … but it takes a very brilliant mind to truly understand how all the pieces fit together, and turn them into elegant models that make sense of how and why everything works the way it does.

Yet that’s exactly what Shawn is best at.

Every time I talk to him I walk away with some new insight. He’s one of the most intelligent teachers of marketing that I know, and I happily encourage anyone to listen to what he has to say

Daniel Throssel

Daniel Throssel

Austrailia’s Greatest Copywriter

Shawn is a brilliant thinker and copywriter whom I deeply admire. In fact, I LOVE reading his emails (every damn word), which says a lot coming from a fellow copywriter who throws up a little when reading most of the content I see online. Shawn is someone who actually cares about his customers, treats them well, and creates meaningful experiences to help them get ahead.

He is an industry OG with over 25 years of experience, yet he serves up fresh and modern insights on marketing, brand building, and human psychology (we geek out on these topics every time we chat). He has his pulse on the changing landscape, and I love learning as much as possible from him.

He’s the kind of mentor who doesn’t just teach you WHAT to think but HOW to think, and that’s rare these days. If you get the chance to learn from him, DO IT.

Alex Cattoni

Alex Cattoni

Copy Posse

I’ve known Aaron a long time and Aaron is a very talented professional. His online marketing ability is significant. His program will help deserving people.

Jay Abraham

Jay Abraham

Legendary Business Consultant

Register Here!


*For a limited time, you’ll receive links to replays from each of the live sessions.

The Offer Essentials Masterclass got the cogs turning in my brain! I’m currently working as a freelance copywriter. And haven’t had a hand in the creation of any offers for either myself or my clients. But I do understand what a master skill it is. A needle moving part of any business. And getting to learn from two highly experienced individuals in Shawn and Aaron was EPIC! This masterclass has set me on the journey to helping my clients develop better offers and has got me thinking more about potential offers of my own. These guys brought it. I highly recommend this masterclass if you’re looking to gain a deeper understanding on all things offers.

— Euan McConnachie

Shawn, you and Aaron ran a truly impactful (and IMHO memorable) workshop.

Your message rings loud & clear…DTFW!

Thanks so much.

— Andrew Finkelstein

I’m a 20-plus-year veteran in the online marketing world and an inveterate learner. I’ve participated in a lot of marketing training, from gimmicky one-funnel-away stuff to a $30K mastermind with one of the top names in the biz (looking at you RS).

This was, without a doubt, the best bang for the buck I’ve ever invested in myself!

Shawn and Aaron promised an experience akin to sitting in the room with them as they riff on the art of marketing. OEM was that, and more. The combined knowledge on display in this masterclass was humbling. I was afraid to step away from my desk for all 4 sessions for fear I would miss another gem.

The content was a blend of core principles and practical advice. I took over a dozen pages of notes. I’m excited to put this to work on the offer I’m working on now and I’m confident the OEM masterclass will immediately pay for itself and more.

Thanks a million, Guys. Count me in for whatever you guys cook up next!

— Ralph Kenney

What Do I Get With These Full Funnel Formula Live Trainings?

Session 1:

Offer and Funnel Essentials

Tuesday April 23, 1:00 pm Eastern (Replay available)

First we’re going to build a rock-solid foundation. Offers vs. products, key ingredients every great offer needs (and the quicksand to avoid at all costs), the only metrics that matter (and the “TBU” – true but useless – metrics that’ll get you into trouble), and a lot more.

Session 1 will cover – with precision and clarity – how to make the smart decisions at the beginning that make everything that follows easier (and, of course, perform better). Live Q&A follows.

Session 2:

Offer Models that Convert

Wednesday April 24, 1:00 pm Eastern (Replay available)

Maybe you’re just getting started and need to validate an idea from zero to your first paying customer. Or you’re already making sales but you need to acquire customers – for free – at scale.

Wherever you are, there’s no one-size-fits-all model. In Session 2 we’ll take you through customer acquisition, core offer, upsells/downsells, high-ticket, and everything in between to find the model that works for you wherever you are right now.

Live Q&A follows.

Session 3:

Build Your Ultimate Offer Funnel

Thursday April 25, 1:00 pm Eastern (Replay available)

This is where we’ll bring it all together. Crafting high-converting offers, attracting responsive, hungry audiences, identifying and executing the right funnel model for you right now, testing ideas to maximize sales, and delighting your customers every step of the way (so they buy from you over and over again).

Keep your afternoon open – we’re going to overdeliver and you don’t want to miss a moment.

Live Q&A follows.

Register Here!

*For a limited time, you’ll receive links to replays from each of the live sessions.

Who are Shawn and Aaron

Aaron Gentzler
Aaron Gentzler has worked as a copywriter, copy chief, editor, CMO and publisher in the financial publishing space since 2006. His work was featured by Michael Masterson and John Forde in the book Great Leads, one of the most widely read books on modern financial copywriting. He appears regularly on copywriting and marketing-focused podcasts, discussing current best practice and the state of the publishing industry.

I’ve known Aaron since he started at Agora in 2006. Over the years he’s written tens of millions in winning copy and he helped our business grow. He’s a standup guy, a great teacher, and I have no doubt he can improve your copy.

Joe Schriefer

Joe Schriefer

In my 20 years consulting with industry titan Agora Publishing, I have been fortunate to work alongside several remarkable men and women. Aaron Gentzler is one of them. He’s a wicked sharp marketer, a crafty veteran copywriter, and one of the best publishers I’ve had the pleasure to work with. He’s been in the trenches, knows what it takes to succeed and has delivered time after time. If you have the chance to work with or learn from Aaron, you should – his track record speaks for itself.

Rich Schefren

Rich Schefren

Strategic Profits

Shawn Twing
Shawn Twing started working online professionally in 1996. While running a full-service digital agency for twenty one years, he worked with more than 225 clients and personally managed more than $100 million in ad spend. Between 2020 and 2023 Shawn partnered with industry legend André Chaperon to co-create the Modern Marketing System, the definitive guide to building and scaling businesses online.

Shawn Twing has bought more traffic in a year than most people will ever see in their lifetime. So he knows what works and what doesn’t because he’s actually been in the trenches seeing results first hand. When Shawn gives you advice, it’s informed by real world results. While other people give you theories and regurgitated ideas they found on Facebook, Shawn gives you the real deal. Buying millions of dollars worth of visitors gives Shawn the perspective that few have. So if you get the chance to hear Shawn’s perspective, consider yourself lucky and take notes.

Jack Born

Jack Born

Deadline Funnel

Meeting Shawn was as much a treat for me as it seemingly was for him meeting me…I got the better end of that meeting.

He is a force.

Brian Kurtz

Brian Kurtz

Titans Marketing

Shawn Twing has taught me so much about marketing. Every time we talk, we forces me to challenge my assumptions and think deeply about the marketing problems I’m facing. He’s saved me from making quite a few mistakes and he’s opened my eyes to some strategies that have put a lot of cash in my own pocket. More importantly, his methods have helped me become a better teacher and consultant. You can’t find a better mentor to learn from.

Chris Orzechowski

Chris Orzechowski

Orzy Media

I’ve reached out to Aaron and Shawn for their expertise during decades of my career. The level of knowledge that they share is backed by years of experience and comes from working with some of the top companies of our time. Whether it’s a test headline question, marketing strategy or a design and implementation need – I’m always delighted by what they present. I’ve even had them join me on client calls and implementation sessions. Hands down — the team to work with and learn from — ongoing.

Lori Haller

Lori Haller

Designing Response

Register Here!


*For a limited time, you’ll receive links to replays from each of the live sessions.