Full Funnel Formula Live
An Interactive, Eight-Week ‘Full Funnel’ Offer Creation Intensive with Aaron Gentzler and Shawn Twing
Hello and welcome! Shawn and Aaron here…
We hope you enjoyed our three-day live workshop as much as we did.
Our intention was, above everything else, to give you as much value and as many ideas as we could possibly jam into each session.
Now, we’d love it if you’d take the next step with us.
Beginning Thursday, May 2, we’re kicking off eight weeks of live, interactive sessions where we’ll go deep, topic by topic, step by step, showing you exactly what it takes to create, deploy, and test high-performing offers.
No theory, no fluff, no AI doom and gloom — 100% street-level, proven-in-the-trenches-for-decades wisdom we’ve earned with our blood, sweat, and tears.
Our goal is simple. We want to meet you where you are right now and show you exactly what it takes to get to wherever you want to go.
Maybe you’re a small business owner, solopreneur, or freelancer.
Maybe you’re a marketer, content creator, or copywriter.
Maybe you’re just starting out, have years of experience and success, or are somewhere in between.
Solving for all those “maybes” – meeting YOU exactly where you are in your professional journey – is exactly why we’re creating this complete version of Full Funnel Formula.
Our promise to you is simple: we’ll bring our best to every session, teach you the strategies, frameworks, techniques, and tactics we use every day, and answer as many of your questions as we possibly can.
If it’s important to you – if it could help you achieve better, faster, more lasting results – we will do everything in our power to make sure it’s in your toolbox.
And along the way we’ll have a lot of fun, challenge conventional wisdom, and deep dive into what’s working now, why it works, and how to apply that to your specific situation.
Above all else, we’ll work our tails off to get you moving toward your goals.
That’s Full Funnel Formula, and we can’t wait to get started!
I take full credit for Aaron and Shawn working together… because I introduced them in 2019 at one of my super-elite Platinum Mastermind group meetings. They both struck me as rather brilliant, completely innovative marketing brainiacs who too often got in their own way… so I insisted they start calling each other weekly and use this mini-support system to stay utterly focused on the important stuff. And it’s paid off.
If you appreciate vast business savvy, coupled with intense passion for results and a no-B.S. attitude committed to turning dreams into unique success stories, these are the dudes to hook up with. In the mastermind, they were my “go to” guys when brainstorming critical marketing issues. Now they can be your secret weapons, too.
I’ve known both Aaron and Shawn for years.
They are two of the finest people I know and — both in their own totally unique way — among the most talented and knowledgeable writers and marketers I know.
The thought of them actually teaming up to help people write and market better is simply mind-boggling. (Maverick geniuses usually prefer to work alone.)
It’s definitely a synergistic combination where 1 plus 1 equals a lot more than 2 — more like 5!
If they hold an event, get to it. If they put on a webinar, attend it. If they offer a course, buy it. If they hold a training, take it.
Every so often in our industry amazing teachers drop in and blow us away with their stuff. It’s never because they choose to teach, but because they have to teach. Great copywriters are teachers by nature because copy is a teaching format.
What separates a decent training from a stellar one is a teacher who has done the gruelling (but gratifying) work of figuring out what actually works. Shawn Twing and Aaron Gentzler have each done (and continue to do) the work. And, so they teach — at the highest level.
What Do I Get With These Full Funnel Formula Live Trainings?
First Live Session:
Thursday May 2nd – 4:00pm Eastern
Today’s Audiences + Your Best Offer Today
We start at the beginning. What’s working, what’s not, what’s hot, what’s cold … and where does what you’re working on land on the scale?
We’ll take our time and go step by step. If you’re about to launch, if you have an offer running, if you’re working on a sales page or even simply on the prowl for ideas …
You’ll benefit from looking at the current landscape piece by piece. Plenty of time for Q&A included…
From there, we’ll collaborate on the schedule … your roadblocks, your problems and questions and your opportunities…
The best experience is one where we’re teaching based on your needs, not just us telling you what we think is important.
There will be bonus sessions scheduled as we move along, with select copy and page reviews from among participants’ offers.
Recordings provided, plus transcripts, summaries, and fast-action ‘to do’ lists too.
I don’t know many people who really ‘get’ marketing on a first-principles level like Shawn. Anyone can (and many do) talk about tactics and surface-level strategies … but it takes a very brilliant mind to truly understand how all the pieces fit together, and turn them into elegant models that make sense of how and why everything works the way it does.
Yet that’s exactly what Shawn is best at.
Every time I talk to him I walk away with some new insight. He’s one of the most intelligent teachers of marketing that I know, and I happily encourage anyone to listen to what he has to say
Shawn is a brilliant thinker and copywriter whom I deeply admire. In fact, I LOVE reading his emails (every damn word), which says a lot coming from a fellow copywriter who throws up a little when reading most of the content I see online. Shawn is someone who actually cares about his customers, treats them well, and creates meaningful experiences to help them get ahead.
He is an industry OG with over 25 years of experience, yet he serves up fresh and modern insights on marketing, brand building, and human psychology (we geek out on these topics every time we chat). He has his pulse on the changing landscape, and I love learning as much as possible from him.
He’s the kind of mentor who doesn’t just teach you WHAT to think but HOW to think, and that’s rare these days. If you get the chance to learn from him, DO IT.
I’ve known Aaron a long time and Aaron is a very talented professional. His online marketing ability is significant. His program will help deserving people.
Topics We’ll Cover:
How to identify, create, and deploy more compelling offers
Deep dives on what’s working now and why
How to write clear, engaging, and captivating copy
Proven offer and funnel models
Offer types and when to use them (customer acquisition, core offers, upsells, downsells, and more)
How to decide on the best “big ticket” sale for your audience
Audience awareness, customer behavior, and crafting your ultimate value proposition
Best practice tips and strategy for fulfillment, retention, and overdelivering to delight your customers
What to test, how to test, and what to ignore for the fastest results
How to use AI tools … and when not to use AI
30,000′ view down to granular steps – where does your funnel excel, where is it breaking down, and how to make it better day after day
Shawn, you and Aaron ran a truly impactful (and IMHO memorable) workshop.
Your message rings loud & clear…DTFW!
Thanks so much.
This is all so amazing! I didn’t get to attend all four live due to work but I can’t wait to re-listen to everything. What I was able to hear was so insightful, helpful, eye opening, I can’t wait to apply it.
Thank you again for this amazing course!
I am in the middle of putting my offer together. To be honest I was a bit skeptical of investing in the Offer Essentials Masterclass (OEM) as there was so much information out there on the internet about putting offers together with all the so called “guru’s” all contradicting each other on how to put an offer together.
Enter Shawn and Aaron with their top notch OEM course! I’m sure glad our paths crossed!
Yes the course over delivered in EVERY WAY and yes it covered strategy and tactics that we all need – over 8 hours worth at only $95 – yes that is no typo!
The foggy veil had been lifted… from confusion to clarity.
However, what really stood out for me was how both Shawn and Aaron led with empathy, patience (dealing with us all at varying levels on our individual journeys) and came from a heart centered approach. They really wanted us all to succeed and there was not a smell of any BS and rehashed content insight. I suppose that is what over 35 years of experience working in the trenches gets you.
Cannot recommend anything Shawn and Aaron produce and offer highly enough.
The Details
Look, no hard sell from us. After three days of live calls, you know whether the complete Full Funnel Formula experience is right for you.
All we have to figure out is if we can we put our money where our ideas are and make you an offer that’s so drop-dead easy you jump out of your seat and say, COUNT ME IN!
So, here goes…
The COMPLETE Full Funnel Formula experience includes…
8 Weeks of Full Funnel Formula 90-Minute Training Modules
Live Q&As where we’ll go deep to answer YOUR questions
Deep-Dive Offer and Copy Reviews (where we’ll offer feedback and suggestions for selected students’ work)
Plus Lifetime Access to Recordings and Transcripts (every session, every bonus)
Time-Saver Executive Summaries and Fast-Action Lists
Resources we use to build our skills and improve our work (books, videos, interviews, and more)
SPECIAL BONUS: When you sign up for Full Funnel Formula Live, you get complete access to our Offer Essentials Masterclass and Sales Page Essentials programs – that’s 12+ hours of content available immediately.
Last year, we released two programs, Offer Essentials Masterclass (OEM, a $495 value) and Sales Page Essentials (SPE, a $495 value).
OEM was a deep dive on the decisions you make about how to format your best offer, find your best potential customer, and give them the best possible experience.
SPE was a nuts-and-bolts breakdown of over a dozen sales pages from a variety of niches and a wide-ranging conversation into prospect types.
More than 600 customers joined us for OEM and SPE, and today, by taking the next step with Full Funnel Formula Live, we’ll include BOTH (a $990 total value) for FREE.
It’s all waiting for you inside the Learning Academy… take your time with all this content, watch the presentations, read the notes… It’s our gift to you!
The Offer Essentials Masterclass got the cogs turning in my brain! I’m currently working as a freelance copywriter. And haven’t had a hand in the creation of any offers for either myself or my clients. But I do understand what a master skill it is. A needle moving part of any business. And getting to learn from two highly experienced individuals in Shawn and Aaron was EPIC!
This masterclass has set me on the journey to helping my clients develop better offers and has got me thinking more about potential offers of my own.
These guys brought it.
I highly recommend this masterclass if you’re looking to gain a deeper understanding on all things offers.
I’m a 20-plus-year veteran in the online marketing world and an inveterate learner. I’ve participated in a lot of marketing training, from gimmicky one-funnel-away stuff to a $30K mastermind with one of the top names in the biz (looking at you RS).
This was, without a doubt, the best bang for the buck I’ve ever invested in myself!
Shawn and Aaron promised an experience akin to sitting in the room with them as they riff on the art of marketing. OEM was that, and more. The combined knowledge on display in this masterclass was humbling. I was afraid to step away from my desk for all 4 sessions for fear I would miss another gem.
The content was a blend of core principles and practical advice. I took over a dozen pages of notes. I’m excited to put this to work on the offer I’m working on now and I’m confident the OEM masterclass will immediately pay for itself and more.
Thanks a million, Guys. Count me in for whatever you guys cook up next!
I cannot thank you and Aaron enough for OEM.
Financially, this is a total game changer for us. We’ve long charged a premium for our work, but our clients came through word of mouth or organic marketing.
I DO NOT have the sales skills to sell high ticket to a cold audience.
We’ve spent the last year testing a bunch of different ideas and angles. We’d spent $10,000 in ad spend throughout 2023 trying to get a new client onto our done-for-you event services. (We recouped $9,000 in info product sales, but we didn’t get anyone signed up as a DFY client from cold traffic).
It is literally life changing to finally have an offer that clients are desperate to sign up for. The sales calls have been a breeze because all the elements of the offer just make total sense.
We spent less than $5,000 on this new offer launch and closed 4 new clients (we were only aiming for 3!) Plus I’m still working through the sales calls and creating a waitlist of potential clients who want to come on board in the new year when we have capacity.
I do really appreciate the simplicity of how Hormozi approaches offer creation in his book. And there are lots of elements from his teaching that we used to create our offer. But nothing “clicked” for me until I had the nuance and depth from OEM.
Thanks again.
You’ve had a more profound impact on my business and marketing journey than you’ll ever know, and I really, sincerely appreciate it.
P.S.
It’s now been 5 months since we initially launched the offer and it’s still going strong! When we reopened intake of new clients, we quickly filled 3 spots again. And our event services calendar for all of 2024 was already 75% booked out by the end of January 2024!!
Our old sales process would generally take 6-months of calls to build trust and rapport before a client would work with us.
Now, we run ads to cold traffic, book one 45-minute call and clients sign up at the end of it.
It has given us so much peace of mind knowing we have an offer that clients really want, and we can continue to ramp up as soon as we have the capacity.
Whew! Ok… quick review…
Yes, that’s right – everything you see above PLUS the bonuses and freebies we’ll include along the way after Full Funnel Formula live sessions get rolling!
Now, we said no hard sell from us and we mean it.
F3 Live either bangs the drum of possibility / knowledge / opportunity in your head or it doesn’t.
If it does, there’s a seat reserved for you at Full Funnel Formula Live starting next Thursday.
AND you get complete, total, 100% access to OEM and SPE for life.
You get our best ideas, a collaborative learning environment (with us and others just like you), and the potential to turn your next project into the one that delivers results you may not have even thought possible.
Either way you decide today, we genuinely appreciate your time and attention during our three days of live event sessions.
And we sincerely hope you found the time spent valuable and packed with ideas.
Which is exactly why, in our humble opinions, taking this next step with us could prove so transformational for your results.
There’s more work to do, more ideas on develop … and we want to do that with you.
Order options, including a payment plan, are below …
Thanks again and we look forward to seeing you on Thursday, May 2nd, 4:00 pm Eastern for Full Funnel Formula Live Session #1!
Until 11:59 p.m. Eastern Time Wednesday, May 1 …
Who are Shawn and Aaron
I’ve known Aaron since he started at Agora in 2006. Over the years he’s written tens of millions in winning copy and he helped our business grow. He’s a standup guy, a great teacher, and I have no doubt he can improve your copy.
In my 20 years consulting with industry titan Agora Publishing, I have been fortunate to work alongside several remarkable men and women. Aaron Gentzler is one of them. He’s a wicked sharp marketer, a crafty veteran copywriter, and one of the best publishers I’ve had the pleasure to work with. He’s been in the trenches, knows what it takes to succeed and has delivered time after time. If you have the chance to work with or learn from Aaron, you should – his track record speaks for itself.
Shawn Twing has bought more traffic in a year than most people will ever see in their lifetime. So he knows what works and what doesn’t because he’s actually been in the trenches seeing results first hand. When Shawn gives you advice, it’s informed by real world results. While other people give you theories and regurgitated ideas they found on Facebook, Shawn gives you the real deal. Buying millions of dollars worth of visitors gives Shawn the perspective that few have. So if you get the chance to hear Shawn’s perspective, consider yourself lucky and take notes.
Meeting Shawn was as much a treat for me as it seemingly was for him meeting me…I got the better end of that meeting.
He is a force.
Shawn Twing has taught me so much about marketing. Every time we talk, we forces me to challenge my assumptions and think deeply about the marketing problems I’m facing. He’s saved me from making quite a few mistakes and he’s opened my eyes to some strategies that have put a lot of cash in my own pocket. More importantly, his methods have helped me become a better teacher and consultant. You can’t find a better mentor to learn from.
I’ve reached out to Aaron and Shawn for their expertise during decades of my career. The level of knowledge that they share is backed by years of experience and comes from working with some of the top companies of our time. Whether it’s a test headline question, marketing strategy or a design and implementation need – I’m always delighted by what they present. I’ve even had them join me on client calls and implementation sessions. Hands down — the team to work with and learn from — ongoing.
